Powerful Copywriting That Makes People Want To Read What You Write

Copywriting is incredibly important to all marketing efforts, including those online. Copywriting uses the power of the word to give people an urgent message and tap their emotions to get them into the buying motion. It seems simple, and in technical terms it is simplistic. But there is a profound underlying conceptual method to effective copywriting.

People are highly visual and, so, many Internet marketers would prefer to use videos to get their message across. But people are also language-oriented, and the powerful thing about effective copywriting is that it makes the reader use her own imagination to see things with some features of her own--thus drawing her in and peaking her interest.

All effective copywriting is intended to get the reader to read the first sentence. If you can get him to read that sentence, and it's a compelling statement, then he'll read the second sentence...and the third...and before he knows it he's being asked to contact you or buy from you and he is ready to do just that. But first things first: you have to write "magnetic" headlines.

A great headline in copywriting gives as full a statement about the body text as possible. It sets the table and makes someone feel as if they just have to find out more. There are several proven techniques for writing great headlines.

*The direct approach. You just state, in a very immediate and straightforward way, what you're offering. This typically works best if you can include the word "free".

*The indirect approach. This is where you get clever and might try to use double-entendre to hook people. For instance, if you're selling an automated forex trading software program, you could say, "Robots Do It All Night Long--And So Can You!" (A "robot" is an automated trading program which never has to sleep.)

*The journalist approach. This is where you write a headline that sounds like the title of a newspaper story. This works great if you really do have something newsworthy to sell. Look at Press Release headlines to get ideas for these copywriting headlines.

*"How To...". The website "eHow" is really taking off, because it's a site where people write articles that are all written to give step-by-step instructions on exactly how to do something. When you are writing copy, you must always keep in mind the "six Ws": Who, What, Where, When, Why, and How. "How to" seems to work best of all for headlines. People love the promise of getting some new, free knowledge.

*Ask the reader a question. When you take this approach, the headline is a question--which says or implies to the reader that "This is all about YOU". Nothing is more interesting to someone than they are. Ask them a compelling question, and ask a specific question that targets those you are trying to sell to. "Are You Tired of Being Tired?"

When you get to the copywriting body, some of the most important things to remember are:

*The six Ws.

*Make the first sentence urgent, gripping, emotionally appealing, and full of a promise of solutions to come later on in the text. "If you're like me, you've always wanted to learn how to write more effective copy."

*Your language throughout must be emotional and simple. Forget long words, jargon, or sounding technical.

*Always back up assertions with facts. Don't make claims about your product or yourself that you then just leave hanging there without justification.

*You must ask the reader to buy from you.

Use these copywriting techniques to become more profitable.

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