Monday, June 8, 2009

Pay-Per-Click Advertising

Pay-Per-Click advertising is an advertising model based on the internet. It’s used to promote products by way of attaching them onto websites in which people would click on them. If you want to know some tips on how to create good advertising through PPC, then read on.

Stay Focused

Most people are just a little too excited when it comes to advertising competitions. Granted, you’ll always want to be number one. But sometimes it really isn’t worth it when you’re paying a lot more than you’re earning just to be on top. So unless you want to pay more, be contented with the number 2 spot. Also, you need to stick with your budget. Don’t get too worked up by bidding higher than you can afford. Just focus on your strategy of keywords and you’ll do fine in Pay-Per-Click advertising.

Calculate Everything

Always remember to check the statistics of your website so you can gauge and calculate everything. Compute your conversion rate in order for you to determine how many hits and clicks it takes on average just to sell a product. Also, calculate your profit to match the products you’re advertising. If you’re not confident that it’s going to be enough, then rethink your strategy.

Deliver What You Promise

Relevancy is the key here. Don’t make landing pages unless they’re really what the keywords are about. Avoid trying to direct customers to your homepage with lousy ads unless you want Google to make you pay more. Just remember, relevant content and specific customer demand equals higher ratings.

Defer To the Customer

Put yourself in the shoes of your customers and stop trying to sell. Rather, think about what they want and provide it. If a customer wants cute Christmas tee shirts, then don’t provide them with Holiday Costumes or other irrelevant products. Target your keywords and let your customers do something on your site such as having them subscribe to your newsletter, fill out forms, or buy your products. It’s survival of the smartest, so you’ll only waste money if you don’t understand this.

About Keywords

Most Pay-Per-Click advertising networks offer related phrases surrounding your keywords, so it’s best to make use of them. There’s also WordTracker, which helps you to expand your keywords and other possibilities. Also, if you’re able to use negative keywords, do so. Google AdWords includes an option for you to specify which ones should not be used in your particular campaign. Here are some samples:

• - stationary exercise bike

• - stationary bike

• - exercise bike

Positive keywords are:

• Mountain Bikes

• Mountain Bike Gear

• Cycling

Dynamic Titles

Dynamic titles are very easy to use, especially because they don’t cost you anything at all. Use these often. Here’s how to do it; Keyword: Substitute title. For specifics, refer below:

• Mountain Bikes: Bicycles and Gear

• The Mountain Bike: Cycling with the right Bicycle Gear

Pay-Per-Click advertising can be a very easy task if you know how. The tips mentioned in this article are simply the basics. But as a final tip, it’s always a good idea to keep a close watch on your competitors. Try to discern their strategy and see if what they’re doing is very good for you too. When you’ve found out which ones work for you, you can ensure yourself a good internet advertising campaign that will prove to be a good boon for you and your business.

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