How To Create Good PPC Advertising

Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Stay Focused

Pay Per Click is the ideal medium to test out where your website sits in comparison with your competitors and, more importantly, provide the ideas to enable you to find ways of beating them!

Calculate Everything

How can you calculate whether the clicks are real? The simple method to verify clicks: make sure your ads direct users to a special "landing" URL on your site that then redirects the user to the final page. This is easy to do with PHP, ASP, Perl/CGI or just about any other dynamic web programming technique.

Deliver What You Promise

Getting people to click on those ads and visit your site is the easy part - getting them to do something once they're on your site is a whole other story. This is where targeted landing pages come into play.

Defer To the Customer

Target your keywords and let customers do something to your site. Let your custoemrs subscribe to your newsletter, fill out forms, or buy your products.

About Keywords

Now, you have a good starting list. Later, you will want to add new keywords, and remove non-performing keywords. A good keyword is one that yields you conversions into customers or good leads. However, Google AdWords includes an option for you to specify which ones should not be used in your particular campaign. Here are some samples:

• - stationary exercise bike

Positive keywords are:

• Mountain Bikes

• Mountain Bike Gear

• Cycling

Dynamic Titles

Use dynamic titles often. Here’s how to do it; Keyword: Substitute title. For specifics, refer below:

• Mountain Bikes: Bicycles and Gear

• The Mountain Bike: Cycling with the right Bicycle Gear

The secret key to creating successful pay per click campaigns is relevancy meaning that you provide your visitors with exactly what they are looking for. Think of a best strategy. If it works for you, then you can ensure yourself a good internet advertising campaign which will make your online business successful.